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Brand Studio

University Communications and Marketing

  • Brand Strategy
  • Storytelling
  • Visual
  • Logos
  • Stationery
  • Downloads

< Brand Strategy

< Storytelling

  • Spartans Will.
  • MSU Boilerplate
  • History and Land-Grant Identity
  • Editorial Style Guide

< Visual

< Logos

< Stationery

< Downloads

MSU Brand Studio > Logos > Identity Standards for MSU Trademarks >

Block S

Block S

Michigan State University’s block S is a custom graphic treatment. It is vertical in stature and contains subtle graphic styling, making it unique among similar letterforms.

The block S is a university heritage mark available for use by all Michigan State University units, however it is not recommended for use on communications intended for external audiences.

  • Display the block S only in Spartan green (Pantone Matching System ink color 567 or hex code 18453B for web), black or white.
  • Do not substitute the block S for the Michigan State University wordmark, which should appear on all external MSU publications, websites and other visual communications.
  • The block S is not a substitute for the Spartan helmet.
  • Use only approved, unaltered versions of the block S.
  • Do not recreate the block S.
  • Do not use the block S to replace a letterform in any name or word.
  • Do not combine the block S with or place within any other marks, graphic elements or words.
  • Do not alter the block S except to enlarge or reduce proportionally.
  • The block S may be used on giveaway promotional items such as T-shirts, mugs, key chains, etc., with prior written approval from University Trademarks and Licensing (See Use of Trademarks on Promotional Items). 
      
     

 

Download Block S


 

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Next Section: Wordmark/Helmet

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