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Brand Studio

University Communications and Marketing

  • Brand Strategy
  • Storytelling
  • Visual
  • Logos
  • Stationery
  • Downloads

< Brand Strategy

< Storytelling

  • Spartans Will.
  • MSU Boilerplate
  • History and Land-Grant Identity
  • Editorial Style Guide

< Visual

< Logos

< Stationery

< Downloads

MSU Brand Studio > Logos > Identity Standards for MSU Trademarks >

Wordmark/Helmet Combo

MSU Wordmark/Helmet Combo

The wordmark/helmet combination mark incorporates the university’s primary graphic symbol with the high-visibility Spartan helmet graphic for increased recognition and readability.

  • The combination mark may be used on all external communications, unless otherwise specified, including print and digital publications, advertising and licensed merchandise.
  • The combination mark should be used for outdoor signage identifying MSU locations on campus. (Contact University Communications and Marketing for more information.)
  • The combination mark is the preferred choice when a Michigan State University mark must appear within a list or group of visual marks from other entities. It provides greater readability and visual impact.
  • Display the combination mark only in Spartan green (Pantone Matching System ink color 567 or hex code 18453B for web), black or white. 
      
     

 

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