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The MSU Brand

The will to make a difference. To lift up. To look forward. It’s been at our core since day one.

The MSU brand speaks to the determination Spartans have to make a meaningful difference in our lives and in the lives of others. It celebrates our excellence, aspirations and commitment to make a better tomorrow for our students, for Michigan and for the world. 

The brand is the foundation from which Spartans communicate who we are, what we stand for and the impact we make.

MSU communications, including brand messages and visual assets, reflect our Spartan community and support the university's strategic plan.


The strategic framework of our brand guides us in our work to tell MSU’s story, helping us communicate with a clear and consistent voice and visual identity. The result? We strengthen the brand and its value to all.

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Telling a consistent story about MSU helps our audiences understand the value and impact of our university and the difference Spartans make. Every unit within MSU has a compelling story to tell.

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MSU’s visual brand expression creates a distinctive look that makes the MSU brand more memorable and meaningful.

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Logos and Marks

A logo or wordmark helps create a clear identity and becomes a symbol that provides immediate recognition of an institution.

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Letterhead, envelopes and business cards often create one of the first impressions of Michigan State University.

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Download logos, marks, graphic elements, color palette and templates here. See the appropriate section of the site for guidance on use.

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