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The MSU Brand
As Spartans, we are part of a community. A movement that inspires. Part of something bigger.
The MSU brand speaks to the uncommon will Spartans have to make a meaningful difference in our own lives and in the lives of others. It celebrates our excellence, aspirations and commitment to make a better tomorrow for our students, for Michigan and for the world.
The brand is the foundation from which Spartans communicate who we are, what we stand for and the impact we make.
MSU communications, including brand messages and visual assets, reflect our Spartan community and support the university's strategic plan.
BRAND STRATEGY
The strategic framework of our brand guides us in our work to tell MSU’s story helping us communicate with a clear and consistent voice and visual identity. The result? We strengthen the brand and its value to all.
STORYTELLING
Telling a consistent story about MSU helps our audiences understand the value and impact of our university and the difference Spartans make. Every unit within MSU has a compelling story to tell.
VISUAL EXPRESSION
MSU’s visual brand expression creates a distinctive look that makes the MSU brand more memorable and meaningful.
