The MSU brand builds connection among Spartans and with others who care about our mission.
It helps shape the way people think, feel and respond when they see words or imagery representing Michigan State University.
The brand strategy guides work to tell MSU's story, helping us communicate with a clear and consistent voice and visual identity. Working together helps build a stronger, more memorable and distinctive MSU brand that inspires trust, interest, connection, pride and loyalty.
This important work supports MSU's strategic plan to empower excellence, advance equity and expand impact.