Our visual identity makes the MSU brand distinctive, recognizable and meaningful. Consistent use of MSU’s visual identity helps people recognize our communications and connect them to the university. Together, typography, color, graphic elements and photography create a cohesive visual expression of who we are.
Use these elements to build engaging communications that create a clear connection to the MSU brand.
For important guidance around use of MSU’s trademarked logos, marks and official seal as well as access to these assets, go to the Logos and Marks section.
Our primary and secondary typefaces provide options to suit different audiences, purposes and tones.
MSU’s official university colors are green and white, and Spartan green is one of the most recognizable elements of our identity. Used consistently, our color palette creates a strong connection across MSU communications while providing flexibility for different audiences and needs.
Graphic elements create visual interest, organize information and connect individual communications to the larger MSU identity.
Our photography should feel authentic and purposeful. Focus on real people, meaningful moments and a sense of connection and action to show how Spartans learn, work together and make a difference.