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Michigan State University
Michigan State University
Brand Studio

University Communications and Marketing

Brand Studio

  • Brand Strategy
  • |
  • Storytelling
    • Spartans Will.
    • MSU Boilerplate
    • History and Land-Grant Identity
    • Editorial Style Guide
  • |
  • Visual
  • |
  • Logos
  • |
  • Stationery
  • |
  • Downloads
Brand Studio

University Communications and Marketing

  • Brand Strategy
  • Storytelling
  • Visual
  • Logos
  • Stationery
  • Downloads

< Brand Strategy

< Storytelling

  • Spartans Will.
  • MSU Boilerplate
  • History and Land-Grant Identity
  • Editorial Style Guide

< Visual

< Logos

< Stationery

< Downloads

MSU Brand Studio >

Downloads

Downloads

Download MSU logos, marks, graphic elements, color palette and templates here.

Access to these files is limited to faculty and staff of Michigan State University. Student employees requiring asset files for their work should ask their supervisor to download the necessary files. Authorized external vendors working with units to produce items using university images or marks should obtain files from their MSU contact and may use them only for the contracted work.

Spartan Statue on a fall day.

Brand Strategy

Download a one-page reference guide to the strategic framework of the MSU brand.

Download

LOGOS & MARKS

For specific instructions for the use of university logos and marks, see the Logos page.

Web Toolkit

Download logos and marks for use on websites and digital channels.
Download

Office Toolkit

Download logos and marks for use in Microsoft Office applications.
Download

Designer Toolkit

Download logos and marks in design software compatible formats.
Download

 

ADDITIONAL ASSETS

For specific instructions for the following downloadable assets, see the corresponding pages: Graphic Elements; Color Palette; Stationery.

Medallions & Icons

Download design files for multiple styles of medallion graphics and icons.
Download

Helmet Fade and Dissolve

Download the helmet fade and helmet dissolve graphics in various colors and file types.
Download

Triangle Fade

Download the triangle fade graphic in various colors and file types.
Download

Brand Tag

Download the brand tag graphic in various colors and file types.
Download

Stationery

Download letterhead templates in various colors.
Download

Color Palette

Color palette files can be imported into Adobe Creative Cloud and Adobe Creative Suite products.
Download

 

BRANDED TEMPLATES

Brand-aligned downloadable templates may be used by MSU faculty and staff.

Presentations
  Download: All Templates 
 A thumbnail of a PowerPoint template with a pale grey background with a watermarked Spartan helmet in the middle and placeholder text at the top  Download: Spartan Helmet presentation templates
 A thumbnail of a PowerPoint template with a green background with a white Spartan helmet and Spartans Will in white at the top and placeholder text in the middle  Download: Spartans Will Green presentation templates
 A thumbnail of a PowerPoint template with a white background with a green Spartan helmet and "Michigan State University" in green, and Spartans Will in teal at the top and placeholder text in the middle  Download: Spartans Will White presentation templates
 A thumbnail of a PowerPoint template with a green-fading-to-white background with a white Spartan helmet and Spartans Will in white at the top and placeholder text in the middle  Download: Spartans Will Gradient presentation templates
 A thumbnail of a PowerPoint template with a white background with a green banner at the top with a small white helmet and white text reading "Michigan State University" in the top right corner and placeholder text in the middle Download: MSU Masthead presentation templates 
 A thumbnail of a PowerPoint template with a textured grey background with a green Spartan helmet on the left and placeholder text on the right Download: Modern presentation templates
Brochures
  Download: All Brochure Templates 
 A thumbnail of a bifold brochure featuring a photo of Beaumont Tower and flowering trees on the cover. The brochure has dark green and white background spaces, white and black text, and bright green accents. Download: Bifold Template 1
 Thumbnail of a bifold brochure with an image of Beaumont Tower with green and white background spaces and white and black placeholder text. Download: Bifold Template 2
 Thumbnail of a bifold brochure with an aerial image of campus with green and white background spaces and white and black placeholder text. Download: Bifold Template 3
 Thumbnail of a bifold brochure with an aerial image of campus with green and white background spaces and white and black placeholder text. Download: Bifold Template 4
 A trifold brochure with a green background and white placeholder text. The front cover has a photo of Beaumont Tower and the inside flap has a photo of the Spartan Marching Band. Download: Trifold Template 1
 A trifold brochure with a green background and white placeholder text. The front cover has a photo of Beaumont Tower and the inside flap has a photo of the Spartan Marching Band. Download: Trifold Template 2
 A trifold brochure with a green background and white placeholder text. The front cover has a photo of students in a classroom and the inside flap has a bright green text box and a photo of the Spartan Marching Band. Download: Trifold Template 3

TV Ads
  Download: All TV Ad Templates
 A thumbnail of a TV screen ad with a photo of the Broad Art Museum on the left and placeholder text on the right Download: TV Ad Template 1
 A thumbnail of a TV screen ad with a photo of the Broad Art Museum on the left and placeholder text on the right Download: TV Ad Template 2
 A thumbnail of a TV screen ad with a photo of the Broad Art Museum on the left and placeholder text on the right Download: TV Ad Template 3

Flyers
  Download: All Flyer Templates 
A thumbnail for an event flyer featuring a photo of Broad Art Museum in the background, a green banner across the top, a white banner across the bottom, and a green semi-transparent box with white placeholder text in the foreground.  Download: Flyer Template 1 
 A thumbnail for an event flyer featuring a grid of photos (two on top, two on bottom) and a green banner across the top and in the middle. The top banner includes the Michigan State University wordmark. The middle banner contains placeholder event text.  Download: Flyer Template 2
 A thumbnail for an event flyer featuring a grid of photos along the left, a green banner with white Michigan State University wordmark across the top, a white banner across the bottom with placeholder text, and a green sidebar with white placeholder text.  Download: Flyer Template 3
 A thumbnail for an event flyer featuring a photo of Broad Art Museum in the background, a green banner across the top, a white banner across the bottom, and a white semi-transparent box with green placeholder text and a green semi-transparent box with white placeholder text in the foreground.  Download: Flyer Template 4
 A thumbnail for an event flyer featuring a photo of Beaumont Tower in the background, a green banner across the top, and a green 1/3 banner across the bottom with white placeholder text.  Download: Flyer Template 5
 A thumbnail for an event flyer featuring a photo of Broad Art Museum in the background, a dark green banner across the top, a bright green banner with white placeholder text below that, and a white semi-transparent box on the left side foreground with black placeholder text.  Download: Flyer Template 6
 A thumbnail for an event flyer featuring a photo of Beaumont Tower surrounded by flowering trees along the top, a white background and black placeholder text.  Download: Flyer Template 7
 A thumbnail for an event flyer featuring a photo of students along the top, a dark green triangle with a white Michigan State University wordmark in the upper right corner, a dark green triangle in the left lower corner, and a white background with black placeholder text.  Download: Flyer Template 8
 A thumbnail of an event flyer with a dark green background, a bright green box in the left column with white placeholder text, a small square photo of Beaumont Tower surrounded by flowering trees on the right, and white placeholder text below the photo.  Download: Flyer Template 9
 A thumbnail of an event flyer with a photo of Broad Art Museum in the background, a dark green box along the bottom with white placeholder text, a bright green box along the right side with white placeholder text and a small aerial photo of campus in the right bottom corner.  Download: Flyer Template 10
 A thumbnail of an event flyer with a photo of Broad Art Museum in the background, a green banner across the top with a white border below it and a white Michigan State University wordmark in the upper left corner, a green box with white placeholder text in the foreground along the left side, and a white banner along the bottom.  Download: Flyer Template 11
Posters
  Download: All Poster Templates 
 A thumbnail of a sample academic presentation poster with a white background, place text, green headers, and graphs in various shades of green. The poster is letter sized and landscape oriented. Download: Academic Template 1
 A thumbnail of a sample academic presentation poster with a white background, place text, green headers, and graphs in various shades of green. The poster is letter sized and portrait oriented. Download: Academic Template 2
 A thumbnail of a sample academic presentation poster with a white background, place text, green headers, and graphs in various shades of green. The poster is oversized and landscape oriented. Download: Academic Template 3
 A thumbnail of an event series advertising poster with an abstract photo background and white placeholder text. Download: Event Template 1
A thumbnail of an event series advertising poster with a photo of the white Spartan helmet from Spartan Stadium viewed through flowering trees along the top, a white background, bright green series title placeholder text and black detail placeholder text. Download: Event Template 2
 A thumbnail of an event advertising poster with a photo of the Broad Art Museum on the left, a medium green sidebar with black and white text on the right, and a dark green text box along the left bottom of the page. Download: Event Template 3
 A thumbnail of an event advertising poster with a photo of The Spartan statue, a green banner with white placeholder text at the top, and a semi-transparent white box with black placeholder text along the bottom. Download: Event Template 4

Manuals
   Download: All Manual Templates
 A thumbnail of a text-based manual cover with a photo of graduates tossing their caps by The Spartan statue in the right lower corner, and text on the left. The placeholder title is light green, subheads are dark green and text is black.  Download: Manual Template 1
 A thumbnail of a text-based manual cover with a photo of graduates tossing their caps by The Spartan statue in the right lower corner, and text on the left. The placeholder title is dark green, subheads are teal and text is black.  Download: Manual Template 2

Fact Sheets
   Download: All Fact Sheet Templates
 A thumbnail of a document with white background, a green banner at the top featuring white text that reads "Michigan State University", and placeholder text in black with a green headline.  Download: Fact Sheet Template - Color
 A thumbnail of a document with white background, a black banner at the top featuring white text that reads "Michigan State University", and placeholder text in black with a black headline.  Download: Fact Sheet Template - Black and White

E-Newsletters
   Download: All E-Newsletter Templates
 A thumbnail of a text newsletter with three columns. There is a dark green banner across the top with the Michigan State University in white in the left corner. There is a bright green banner across the bottom.  Download: E-Newsletter Template 1
 A thumbnail of a text newsletter with three columns. There is a dark green banner across the top with the Michigan State University in white in the left corner. There is a teal banner across the bottom.  Download: E-Newsletter Template 2
 A thumbnail of a text newsletter with three columns. There is a dark green banner across the top with the Michigan State University in white in the left corner. There is a grey banner across the bottom.  Download: E-Newsletter Template 3
Direct Mailers
   Download: All Direct Mailer Templates
 A thumbnail of a direct mailer postcard featuring a grid of three photos and a green text box with white placeholder text.  Download: Direct Mailer Template 1
 A thumbnail of a direct mailer postcard featuring a three columns: green and black placeholder text on a white background and two photo columns  Download: Direct Mailer Template 2
 A thumbnail of a direct mailer postcard featuring a bright green 1/3 width column on the left with white and black placeholder text, and an image of Beaumont Tower on the right 2/3.  Download: Direct Mailer Template 3
 A thumbnail of a direct mailer postcard featuring a background photo and a semi-transparent white box in the foreground with black placeholder text.  Download: Direct Mailer Template 4

Email Banners
  Download: All Email Header Templates 
 A green banner with white text. On the left: Title, Month, Year. On the right: Spartan helmet and "Michigan State University" wordmark. Download: Email Header Template 1
 A white email banner with the green Spartan helmet centered. Below that, a black Michigan State University wordmark. Below that is placeholder text for month and year, underlined by a black rule. Download: Email Header Template 2
 A banner image of the white Spartan helmet on the back of the Spartan Stadium scoreboard, viewed through pink flowering trees. The Michigan State University appears in white in the top left corner. There is placeholder text for Title, Month and Year, in white along the bottom of the image. Download: Email Header Template 3
 A banner with a grey textured background, a green helmet on the left side, a white Michigan State University wordmark centered at the top, and white placeholder text for title, month and year centered in the banner. Download: Email Header Template 4

Invitations
   Download: All Invitation Templates
 A thumbnail of the front of a folded invitation card with a photo of Beaumont Tower in the background and placeholder text in a green box in the foreground  Download: Folded Formal Invitation 1
 A thumbnail of the front of a folded invitation card with a photo of Beaumont Tower in the background and placeholder text in a green box in the foreground  Download: Folded Formal Invitation 2
 A thumbnail of the front of a folded invitation card with a photo of Beaumont Tower at the top and placeholder text below on a white background  Download: Folded Information Invitation
 A thumbnail of the front of a folded invitation card with an aerial photo of students in the background and placeholder text in a green box in the foreground  Download: Postcard Formal Invitation 1
 A thumbnail of a postcard with an aerial of photos in the background and placeholder text in a green box in the foreground on the right side  Download: Postcard Formal Invitation 2
 A thumbnail of a postcard invitation with a photo of Beaumont Tower on the left and placeholder text on the right  Download: Postcard Informal Invitation

Postcards
   Download: All Postcard Templates
 Thumbnail image of a postcard with a grid of photos and placeholder text Download: Photo Heavy Postcard Templates 
 Thumbnail image of a green postcard with a photo banner at the top and placeholder text below  Download: Text Heavy Postcard Templates
Zoom Backgrounds
MSUToday: Zoom backgrounds of campus scenes

Download logos, design elements and templates

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