Typography choices say a lot about an organization. Our primary and secondary typefaces have been chosen to convey both the optimistic, forward-thinking tone of the university as well as to connect to our history of excellence and impact.
To obtain licensed brand fonts, submit the name of the unit and individual user to comms.contact@msu.edu or call 517-355-7505 .
GOTHAM (sans serif)
Gotham has been an essential part of MSU's brand identity for more than a decade. Approachable and modern, yet classic, it evokes MSU's open, collaborative and forward-thinking approach to solving problems and providing opportunity. Gotham is the only typeface approved for use in the ‘Part of’ campaign.
Gotham has many weights and is appropriate for almost any application.
Gotham can no longer be used for MSU websites and mobile apps. To learn more, see "Typeface for Web" below.
GOTHAM — thin/book/bold (16 styles available)
METROPOLIS (sans serif)
Metropolis is a minimal and geometric typeface designed for optimum readability. This modern typeface will bring seamless clarity to web products for all audiences.
GARAMOND (serif)
A serif typeface may be more appropriate in limited contexts that call for more traditional or formal design. The primary sans serif font family for MSU is Garamond. When Garamond is unavailable, Times New Roman is the next most appropriate option.
GARAMOND — regular/bold (3 styles available)
LIBERATOR (sans serif)
Liberator is a bold and condensed typeface with a traditional, yet contemporary, appeal. This sturdy typeface will add a striking sense of nostalgia to designs and may be appropriate for certain audiences and communications.
These typefaces may be used as substitutes for the primary brand typefaces. Because Gotham and Liberator are not standard fonts on most computers, the typeface substitutions identified below should be used when creating documents or presentations intended to be shared in their native file formats (i.e., not designed and saved as PDF documents).
ARIAL — regular/bold/black (5 styles available)
HELVETICA — light/regular/bold (6 styles available)
TIMES NEW ROMAN — regular/bold (4 styles available)
Want to learn more?