Typography choices say a lot about us.
Our primary and secondary typefaces have been chosen to convey both the optimistic, forward-thinking tone of MSU as well as to connect to our history of excellence and impact.
To obtain brand fonts, register the name of the unit and individual user at firstname.lastname@example.org or call 517-355-7505.
GOTHAM (sans serif)
Gotham has been an essential part of MSU's brand identity for more than a decade. Approachable and modern, yet classic, It evokes MSU's open, collaborative and forward-thinking approach to solving problems and providing opportunity.
Gotham has many weights and is appropriate for almost any application.
The recommended typeface for use on MSU websites is Gotham, which has been licensed for units to use on MSU websites. To learn more, refer to the MSU Web Standards.
GOTHAM — thin/book/bold (16 styles available)
Californian is well suited for classic designs. Strong and refined, it reflects MSU’s proud history of excellence.
- Californian works well for headlines and small blocks of text when a serif typeface is desired.
- Other serif typeface options are Garamond and Times New Roman.
CALIFORNIAN — roman/bold/black (4 styles available)
LIBERATOR (sans serif)
Liberator is the latest addition to MSU's brand typeface family. A traditional yet contemporary font. It evokes a sense of nostalgia in designs.
- Liberator is an all-uppercase font recommended for use in headlines for advertising, billboards and other display-type content. It also may be used in high-level communications, including magazines and reports. It should not be used for body copy or websites.
These typefaces may be used as substitutes for the primary brand typefaces. Because Gotham, Californian and Liberator are not standard fonts on most computers, the typeface substitutions identified below should be used when creating documents or presentations intended to be shared in their native file formats (i.e., not designed and saved as PDF documents).
- Arial (sans serif)
- Helvetica (sans serif)
- Garamond or Adobe Garamond Pro (serif)
- Times New Roman (serif)
ARIAL — regular/bold/black (5 styles available)
HELVETICA — light/regular/bold (6 styles available)
GARAMOND — regular/bold (3 styles available)
TIMES NEW ROMAN — regular/bold (4 styles available)
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