The Michigan State University wordmark is the standardized graphic representation of the Michigan State University name. It is a custom-designed mark that emphasizes the words “Michigan State” to provide immediate identity recognition and to enhance readability.
- Place the Michigan State University wordmark (or approved wordmark/helmet combination or unit signatures) on either the front or back cover of all publications and other visual communications developed for MSU external audiences by administrative and academic units.
- Include the Michigan State University wordmark on every university website in the footer as specified in the MSU Web Standards.
- Display the wordmark only in Spartan green (Pantone Matching System ink color 567 or hex code 18453B for web), black or white.
- Do not use the wordmark within text.
- Do not combine with any other marks, graphic elements or words. Exception: The wordmark may be combined with the helmet in the wordmark/helmet combination mark and with a unit name as part of a unit signature.
- Do not alter the wordmark except to enlarge or reduce proportionally.
- The wordmark may be used on giveaway promotional items such as T-shirts, mugs, key chains, etc., with prior written approval from University Trademarks and Licensing (See Use of Trademarks on Promotional Items).
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