The MSU signature system enables each college and unit to connect its name with the MSU wordmark, or with the helmet and wordmark, to provide a consistent form of unit identification that is immediately recognizable as Michigan State University. The signature enables units to leverage the equity of the university’s primary marks while strengthening the overall MSU brand.
To create this signature, you will need the helmet graphic and the MSU type graphic (see sections above):
The helmet signature, which combines a unit name with the MSU helmet mark and the MSU type graphic, may be used on all external communications, including print and digital publications and advertising.
The addition of the helmet enhances visibility, making the helmet signature particularly effective for advertising and promotional purposes.
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