The MSU Brand
The will to make a difference. To lift up. To look forward. It’s been at our core since day one.
The MSU brand speaks to the determination Spartans have to make a meaningful difference in our lives and in the lives of others. It celebrates our excellence, aspirations and commitment to make a better tomorrow for our students, for Michigan and for the world.
The brand is the foundation from which Spartans communicate who we are, what we stand for and the impact we make.
MSU communications, including brand messages and visual assets, reflect our Spartan community and support the university's strategic plan.